The Four Elements · one panel
VO copy · reads top-to-bottom as a printed document
Premium Finish Surface
Hardwood or marble aesthetic · factory-applied · builder-ready
Gel-Cushion Chambers
Elastomeric · absorbs impact · reduces sound · adds thermal mass
PEX Radiant Tubing
Factory-routed hydronic loop · no on-site manifold assembly
EPS Structural Core
1-1/8" engineered panel · replaces standard subfloor
Storyboard · on-screen script
Approved voiceover · 90 seconds · four frames
Scene 1 — Frame 1 · factory floor (~20s)
VisualWide, dim factory floor; idle hydronic crew in background; slow push-in on a half-finished manifold.
Narration“Every radiant floor — for sixty years — has been a custom trade job.”
On-screenEST. 1965 · RADIANT = CUSTOM TRADE
Scene 2 — Frame 2 · panel cross-section (~25s)
VisualClean white background; the four layers stack in one at a time, top-down, with each bar's color matching the four-element ornament above.
Narration“ThermaSlab stacks four elements. Structural core. PEX radiant. Gel-cushion. Premium finish. One panel.”
On-screen4 LAYERS · 1 PANEL · 0 ON-SITE MANIFOLDS
Scene 3 — Frame 3 · crew installing on a jobsite (~20s)
VisualTwo-person crew; panels drop into 16" o.c. framing; time-lapse cuts to a fully-floored room.
Narration“Crews install a first floor in days, not weeks.”
On-screen1,400 SQ FT · 2 DAYS · 2 CREW
Scene 4 — Frame 4 · finished floor, barefoot foot (~25s)
VisualMacro of a bare foot stepping onto the finished surface; warm light; slow pull-back.
Narration“$4.1 billion North American TAM. Premium custom wedge. Seed round open. Let’s talk.”
On-screen$4.1B TAM · SEED ROUND OPEN · thermaslab.com/investor-summary
Pacing summary · total runtime
All four beats at a glance for review
| Beat 1 · factory floor |
“Every radiant floor — for sixty years — has been a custom trade job.” |
| Beat 2 · panel cross-section |
“ThermaSlab stacks four elements. Structural core. PEX radiant. Gel-cushion. Premium finish. One panel.” |
| Beat 3 · crew install |
“Crews install a first floor in days, not weeks.” |
| Beat 4 · finished floor · CTA |
“$4.1 billion North American TAM. Premium custom wedge. Seed round open. Let’s talk.” · thermaslab.com/investor-summary |
Reviewer notes
For the production page, see /investor-video. This manuscript mirrors that page so reviewers can scan pacing, VO/visual beats, and CTA copy top-to-bottom without scrolling past marketing chrome.
thermaslab.com/investor-video-script