Shelf-placement + rep-enablement partnership for the high-margin hydronic category that sits between ABC's existing radiant and HVAC SKU sets.
The category fit. ThermaSlab is a factory-built radiant floor panel — structural core, factory-routed PEX, gel-cushion, and finish floor integrated into one drop-in unit that replaces subfloor, heating system, underlayment, and finish in a single step. It is hydronic-eligible (boiler or heat-pump water heater supply), it loads to 2,000 psf, and it ships in two panel sizes (Standard 24"×48" and Large Format 48"×96") times eight finish SKUs — 16 line items total, a tight shelf grid that maps cleanly onto ABC's premium flooring and HVAC aisles. Why ABC. ThermaSlab's premium custom-builder wedge (projects >2,500 sq ft, hydronic-eligible) is the same audience ABC already serves with high-end boiler, radiant, and HVAC SKUs. A shelf-placement program puts the category on the truck with the rest of the radiant/HVAC basket — and gives builders a one-stop spec.
Single-page spec sheet an ABC rep or contractor can hand off on a job site — product specifications, abbreviated install checklist, distribution value props, and rep-enablement links.
Companion reference for the crew before the take-off — covers substrate prep, application steps, and cure times.
| Step 1 — Substrate | TS: monolith drop into prepared joist bay · Traditional: subfloor framing + sheathing + inspection |
| Step 2 — Hydronic routing | TS: panel manifold stubs pre-routed at the factory · Traditional: PEX layout + staple-up + pressure test |
| Step 3 — Connect + commission | TS: one manifold tie-in + system fill + boiler/hpwh handshake · Traditional: manifold mount + line set + cure/pour (gypsum or Gypcrete) + cure window |
| Step 4 — Underlayment | TS: integrated cushion + finish face ship in panel · Traditional: separate underlayment roll + fastening |
| Step 5 — Finish floor | TS: factory finish is the wear layer · Traditional: tile / epoxy / hardwood install + grout + cure |
| Time to hydronic-running finished floor | ∼1 working day (TS) · ∼3–4 working days (traditional) |
Materials + labor, anchored to the published spec-sheet pricing and pilot labor deltas above.
| Materials (ThermaSlab panels + manifold + PEX stub) | $10,400 · spec-sheet wholesale mid-band $10.40 / sq ft × 1,000 |
| Materials (traditional: subfloor + radiant + underlayment + finish) | $14,800 · directional estimate across the four conventional material layers |
| Labor (panel install + connect, TS) | $4,800 · ∼8 hrs × 3 crew × $200/hr loaded |
| Labor (traditional multi-trade sequence) | $7,200–$9,000 · subfloor + PEX + manifold commissioning + finish across 4 trades |
| Net savings on 1,000 sq ft | $2,800–$4,200 |
Figures anchored to published spec-sheet pricing + pilot labor deltas. Materials are wholesale at the ABC tier; labor uses pilot-project loaded rates. Final numbers will vary by region and project scope.
Palletization, MOQ math, and wholesale band below. Rep-enablement collateral immediately after — one URL ABC reps can hand to any builder.
The contractor collateral an ABC rep would otherwise have to assemble — ROI calculator, head-to-head comparison, install guide, email templates, onboarding form, pilot writeups, FAQ — is already published at thermaslab.tech. One URL to share; no extra deck-building required. ABC reps can hand a builder the link below and walk the spec in.
| Published wholesale band (contractor) | $8–$13 / sq ft · $64–$104 per Standard panel · $256–$416 per Large Format panel |
| SKU count | 16 line items (2 panel sizes × 8 finishes) |
| ABC distributor ground cost basis | TBD per account setup · standard distributor trim is applied to the published wholesale above |
| Suggested ABC sell-through | TBD per account setup · calculated off published wholesale + standard distributor margin band |
| Estimated gross margin at suggested sell-through | TBD per account setup · thermaslab publishes the method, not the per-account rate |
| Average selling ticket (builder basket) | $9–$13K · typical 1,000 sq ft prep floor at spec-sheet pricing |
| Sell-through velocity assumption | TBD per branch · informed by ABC's existing radiant/HVAC turn rate per pilot branch |
| Pricing source | thermaslab.com/spec-sheet · Rev 1.0 · 2026-07-02 |
Per-account distributor margin is held to "TBD" by design — we want ABC's category team to set the spread, not ThermaSlab. The wholesale band, SKU count, and pilot labor assumptions above are all sourced from the published spec sheet so the diligence conversation starts from real numbers, not pitches.
No email or phone required — the partnership team follows up at the contact line shown on the one-pager.